Squidoo Lens Content Relevancy is Key!
By: RichardWhen it comes to Squidoo lenses, it would appear that more content is better for your ranking. There is a practical consideration here, but as with all websites and blogs - relevancy is the key. The more relevant and useful the information in your Squidoo lens, the more likely it will come up in the lens search and also be indexed by Google, Yahoo, MSN and other engines.
If your lens is nothing more than self-promotion, or an Amazon Module farm, then it will be ignored and discredited with poor star ratings. If your topic is on blogging, for example, a rapidly changing content-management environment, you will need to ensure the postings are frequent and up-to-date. There is no value in creating a lens that is purely a placeholder for arcane facts or a shallow affiliate revenue play.
March 15th, 2006 at 3:20 pm
Dave, I’m a ghostwriter for Internet Marketers and I need to learn all about how Squidoo can increase business and traffic. But can you answer the question of how a lens can be profitable for me? I’m confused about that. Thanks! Tiff
March 15th, 2006 at 11:47 pm
Hi Tiffany. Your question, although I am grateful for it, is very general in nature. Lenses can generate direct revenue for you through affiliate sales via the current Amazon, SuperStore and CafePress modules. If someone comes to your lens to learn about ghostwriting, for example, they may then buy a book you have listed in an Amazon module - giving you a percentage of the sale.
On the larger, longer-term scale, lenses can help direct traffic to one or more of your actual websites which may then result in direct business or leads for your business. So that’s always profitable too!
I hope I helped answer your question. Feel free to ask more, and check SIY daily for more tips, tricks and strategies!