One thing I decided early on in my Squidooing, was to be careful about where I place any Amazon lenses and how long I make them. I’ve sold 2 sets of DVDs in the last week, so I must be doing something right. See if you agree:

• First of all, keep your Amazon modules short. If you feature more than say 3 products per module, it looks like selling stuff is the only reason you’ve built the lens in the first place. It detracts from the lenses’ credibility and appears a bit disingenuous in my opinion.
•  Don’t be afraid to have more than one Amazon module. If you have a lens about your favorite sporting team, for example, and lots of content - you can have a lens for books, a lens for DVDs and a lens for apparel - but spread them out around the page and separate them with good content. This is much better looking and better perceived than one long module with a big load of products.
• Many of the lenses I have browsed have their Amazon or SuperStore modules on the very bottom of their page. People aren’t coming to your lens to look at products. If, however, they see something they like while they are there - that’s when a sale will happen. Make sure you have content modules underneath your Amazon section so people will have to scroll down in order to see all of the text, photos, RSS etc. It’s kinda comparable to the ‘impulse buy’ P.O.S. you see in supermarkets. “Well, I wasn’t planning on buying a copy of the Enquirer, but since I’m stuck here in the checkout line…” You get the picture.

This entry was posted on Thursday, March 2nd, 2006 at 11:26 pm and is filed under Amazon Modules. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.