All the Squidoo-related talk today is revolving around the fact that the network recently lost Google PageRank on it’s main domain. Many speculate that this was largely due to the efforts of one man. Jason Calacanis of Mahalo has been waging a personal war against Squidoo for several months now, pointing out (accurately) that its […]
What exactly is online brand reputation management (BRM)? Basically, negative or malicious press in SERPS (search engine results pages) can be combated by creating positive content or and knowing where to post or submit it. If the positive content is deemed by the search engines to appear on more integral websites, the negative rankings will […]
Two days ago you may have noticed Google’s Page Rank algorithm was updated. If you don’t know what I’m talking about, download the Google toolbar, and then read up on PR’s importance as it relates to SEO. Said importance is up for heated debate, but it’s at least a good barometer as to how your site […]
“If you build it, they will learn.” - A Squidoo mantra.
I wrote this piece for an SEM blog I participate in, and wanted to share it here on SIY as well. First things first - what the heck is a Squidoo? It isn’t a snowmobile that can drive on water. At it’s simplest, Squidoo has […]
Community is a key component in the development of the entire Squidoo site. Many reviewers have compared it to established online gathering places like Friendster, Wikipedia and MySpace. The more interlinking lenses within Squidoo, the more likely visitors will continue to travel within the main domain. This provides the advantage of keeping visitor attention focused […]
It’s generally confirmed in SEO (Search Engine Optimization) circles that Google and other search engines are more likely to accurately index a URL that contains hyphens as opposed to underscores. So, if you want to build a lens on say foam rubber yoga mats - and squidoo.com/foamrubberyogamats is taken - you’re better off using:
squidoo.com/foam-rubber-yoga-mats
and NOT squidoo.com/foam_rubber_yoga_mats
According to Google […]